AOL has today launched a new postmaster site. The new site along with its design revamp contains information on best practice guidelines, its whitelisting policy including the three different types of whitelist available, one of which allows guaranteed delivery (goodmail certified mail) and how to join their feedback loop.

For more information on why you should join their feedback loop click here for our previous article on the subject.

In addition to the normal postmaster information listed above AOL has created an IP reputation check tool.

The tool allows anyone to check on their IP reputation as it is measured by AOL. This is a great feature for bulk mailers.

This reputation check allows mailers to see if their RDNS (reverse DNS) has propagated to the AOL servers, one of the basic requirements to send mail to AOL is to have a valid and resolvable rDNS entry, and a 3 color traffic light indicating the status of the IP:

  • Green is good
  • Yellow is neutral
  • Red is poor
  • Grey is unknown (AOL have no data)

AOL say that “Mailers should take time to familiarize themselves with this new site, the valuable information contained therein and update their existing bounce codes/classifications with the published ones. AOL’s quote on their new website.” Sound advice.

You can familarize yourself with the new AOL postermaster site here.