Whilst browsing the web for email deliverability related stories that may have broken in the time it took me to drive from work to home I came across an article published only a few minutes ago. The article published on the deliverability.com site claims that today goodmail have announced that Microsoft mailboxes would soon support the goodmail certified mail programme run by Goodmail systems.

If this is true then Goodmail have just added the worlds largest consumer mailbox provider to their list of ISP partners which already boasts Yahoo!, AOL, MySpace and large US ISPs such as Comcast and Cox.net.

Email Manual have been unable to verify the rumour and has not seen any communication from either goodmail nor Microsoft to be able to confirm the claim and at time of writing this there is no mention of it on the Goodmail systems press release page.

That being said, Hotmail/live/Microsoft mailboxes which are rumoured to be around 270 million in volume  would be a huge boost for the company which operates a certified mail scheme which can be optionally subscribed to through ESP’s who are partnered with goodmail.

The scheme which charges ESPs an additional CPM rate for mail destined for goodmail supported inboxes to allow their customers to particpiate claims to have delivered 30-40% better ROI and clickthrough rates for some customers. A customer must be able to demonstrate an existing good deliverability and low spam complaint rate to participate.

The goodmail scheme works slightly differently with different ISPs but can offer some or all of the following benefits:

  • Guaranteed to hit the inbox rather than the junk folder
  • Images and links turned on by default within the email client.
  • A blue certified mail envelope next to the email in the inbox to assure recipients the email is genuine.

For more information contact your email service provider.