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IKEA create BRÜN, KAMERUN and KLEGGI kitchens
01 year ago
by EmailManual
in All Items
Clever piece of viral marketing! IKEA create BRÜN, KAMERUN and KLEGGI kitchens inspired by the potential PMs – http://bit.ly/ce5BIu
Hotmail inbound email servers down.
61 year ago
Since around 11:30am GMT this morning hotmail has not been accepting any inbound email for hotmail.com, .co.uk live or msn domains.
When an SMTP server trys to make a connection to any of hotmail MX servers the connection is either accepted and then closed immediately or outright rejected.
There is nothing on the hotmail/Microsoft postmaster site to acknowledge the problem at this stage however it has been reported on twitter that it may be down for as long as 8 hours which allegedly came from a Microsoft technical support representative.
Mail server administrators should monitor outbound queue sizes and take measures to protect their email infrastructure in the event that their queues become too large/full.
If you have any further information on the issue please leave a comment so that it can be shared with other readers.
Yahoo! confirm withdrawal from Goodmail Certified mail.
31 year ago
Today Yahoo! confirmed that as of this month they no longer participate in Goodmail certified mail. It has not be confirmed as to why Yahoo! have withdrawn from the scheme but it is well known amongst the industry that Yahoo! have had continued infrastructure issues with their inbound mail and this may be related.
Its not all bad news for Goodmail customers however, last month we reported on a rumour that hotmail were due to start supporting the certified mail scheme. We still believe this is likely to happen.
Yahoo! today announced to the industry today that…
On March 24th, we will decommission the MX record for ‘gms.mail.yahoo.com’, the dedicated domain to which senders have been routing CertifiedEmail for Yahoo! Mail recipients. To ensure no disruption of email delivery to Yahoo!, we recommend clients consult with Goodmail and make any necessary changes to their email systems in advance of this date.
Email Manuals advise is that you should imediately stop sending goodmail certified messages to Yahoo! domains including rocketmail.com and ymail.com as you will not be receiving the benefits which come from doing so. Instead you should deliver mail, uncertified, to Yahoo!’s mainsteam MX records which are published in the normal manor.
There are some keywords ESP’s shouldn’t do PPC advertising on.
11 year ago
by EmailManual
in All Items
Businesses of all shapes and sizes spend a lot of time, money and effort building up a brand, a reputation and a view of how they want their customers and prospects to see them.
For ESP’s (email service providers) this will often involve building up a brand around their ability to target subscribers, send dynamic content, to deliver emails and that they have relationships with ISP’s who ultimately control what hits the inbox, what hits the spam folders and what doesn’t arrive at all.
Today then, when I was doing some googling for spam related key words whilst trying to get a view of what a lay-person perceives to be “spam” I found it very odd that one ESP actively does PPC (pay per click) advertising for the keyword “spam”.
The ESP in question (shown above) tends to target the smaller businesses, perhaps the one-man-bands whose focus and expertise won’t be on the marketing but instead the operations side of the business being advertised. Therefore perhaps this advertising is well targeted to the potential customer e.g the lay-person of email.
That been said, I’m still not sure its a keyword I would choose to associate my business with if I were choosing the keywords for a PPC campaign.
Microsoft/Hotmail to support Goodmail Certified Mail?
11 year ago
Whilst browsing the web for email deliverability related stories that may have broken in the time it took me to drive from work to home I came across an article published only a few minutes ago. The article published on the deliverability.com site claims that today goodmail have announced that Microsoft mailboxes would soon support the goodmail certified mail programme run by Goodmail systems.
If this is true then Goodmail have just added the worlds largest consumer mailbox provider to their list of ISP partners which already boasts Yahoo!, AOL, MySpace and large US ISPs such as Comcast and Cox.net.
Email Manual have been unable to verify the rumour and has not seen any communication from either goodmail nor Microsoft to be able to confirm the claim and at time of writing this there is no mention of it on the Goodmail systems press release page.
That being said, Hotmail/live/Microsoft mailboxes which are rumoured to be around 270 million in volume would be a huge boost for the company which operates a certified mail scheme which can be optionally subscribed to through ESP’s who are partnered with goodmail.
The scheme which charges ESPs an additional CPM rate for mail destined for goodmail supported inboxes to allow their customers to particpiate claims to have delivered 30-40% better ROI and clickthrough rates for some customers. A customer must be able to demonstrate an existing good deliverability and low spam complaint rate to participate.
The goodmail scheme works slightly differently with different ISPs but can offer some or all of the following benefits:
- Guaranteed to hit the inbox rather than the junk folder
- Images and links turned on by default within the email client.
- A blue certified mail envelope next to the email in the inbox to assure recipients the email is genuine.
For more information contact your email service provider.