Industry News

News from the Email Marketing and deliverability Industry as well as news on trends on email use.

rnw

Radio Netherlands World reports change to Dutch Spam legislation.

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rnw

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Radio Nederland Wereldomroep (Radio Netherlands World) reports that there will be a change to the Dutch spam legislation in October.

The economic affairs ministry says all spam e-mails will be against the law in the Netherlands from October. It was already illegal to send spam e-mails to private individuals but the ban will be extended to cover companies as well.

Deputy Minister of Economic Affairs in the Netherlands was reported as saying that the change will result in Dutch firms that send spam being fined upto 450,000 euros.

Source: RNW (http://www.rnw.nl/english/article/dutch-ban-all-spam-e-mails)

 

Googlemail and the new anti-phishing key.

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Googlemail which came out of beta last week has today announced a new anti-phishing key.

The new key is designed to give googlemail/gmail users confidence that emails they receive from financial organisations are in fact genuine rather than spam or phishing emails attempting to dupe them of their account details and ultimately cash.

The key will be shown next to the from name of the sender when Google knows that the sender is genuine. This will in turn provide confidence to end users that the email is safe to open and click on.

The key (shown below) is similar to the blue envelope used by Goodmail certified mail which Yahoo! and AOL are partnered with. Goodmail can be used by any sender who is partnered with an ESP capable of sending goodmail certified messages provided their spam complaint rates fall below the Goodmail acceptable spam complaint threshold.

New Gmail anti-phising key.

New Gmail anti-phishing key.

The google scheme however will likely be free but limited to a small amount of organisations for some time until it can be rolled out to a wide range of senders effectively by Google.

The idea of the scheme is that google will display a key icon next to mail it knows is genuine. Google say the following criteria must apply for a sender to be considered for the new scheme:

  • The sender must be DKIM signing their outbound email
  • The organisation sending the email is a target for phishing scams
  • Google must be rejecting all other email claiming to be originating from these senders.

Right now this new feature is not mainstream and instead is available from within the Googlemail Labs section of the site and is restricted to only protecting users from email claiming to be from paypal or ebay at the moment.

If you have a googlemail/gmail account and wish to turn this feature on you can do so by Turning on “Authentication icon for verified senders” from the Labs tab under Settings.

Google hope to expand this feature in the future and allow more senders to join this scheme.

To read the google blog post on this new feature click here.

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AOL Whitelist and Feed Back loop available again.

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Our last post stated that AOL whitelist and FBL application were offline.

AOL now report that they are back online and working as normal again.

AOL feed back loop and whitelist applications offline

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Aol have today announced that their feedback loop and whitelist applications are offline whilst they resolve technical issues with them.

AOL said: -

We are currently experiencing technical issues with our feedback loop system. You will be unable to submit WL and FBL requests while we resolve these issues. Thank you for your patience.

Email Manual will post again when applications are available again.

Update: Now Resolved, see http://www.emailmanual.co.uk/?p=130

Yahoo! Spamhaus PBL issue resolved.

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With regard to our last post on delivery issues to yahoo, yahoo have today announced they have resolved the issue with delivery that was effecting some bulk senders.

Yahoo today released the following statement: -

We have rolled out a patch this morning that addresses the spurious Spamhaus blocks described in our prior post. We are confident that this latest push resolves the problem. We are still in the process of making sure all our MTAs received the update, but for the most part, the issue should no longer be prevalent (as of 10am PDT).

We certainly appreciate your patience during the past few days. If you encounter further issues, please free to let us know us via http://postmaster.yahoo.com (click on the “Contact Us” tab).

Regards,

The Yahoo! Mail Postmaster Team

Click here To see our Original post on the Yahoo delivery issues

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