The first EVER spam email was sent 32 years ago today.

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On May 3, 1978, The first documented spam message was sent out to 393 recipients on ARPANET. The message was sent by Gary Thuerk and advertised the availability of a new model of Digital Equipment Corporation (DEC) computer. Several thousand people were on the ARPAnet then, most of them computer scientists.

Thuerk wanted to send all 600 ARPAnet members on the West Coast of the US an e-mail invitation. He decided it was too much work to send everyone a single e-mail, which was the standard practice at the time, so he decided to send one e-mail to everyone. The reaction from the net community was fiercely negative and earned DEC a stern reprimand from Major Raymond Czahor – chief administrator of Arpanet, but Thuerk’s spam did generate some sales.

Thuerk’s innovation earned him the dubious honor of being added to the Guinness World Records when the term “spam” didn’t exist yet.

Following the first spam message a long chain of discussion between APRAnet users who were concerned about censorship on Apranet occured which can be viewed here.

On spams 32nd birthday despite many ideas, we still have not managed to resolve the spam problem, willl domain based reputation be the answer?

Sources:

http://www.templetons.com/brad/spamreact.html

http://en.wikipedia.org/wiki/Gary_Thuerk

http://tech.yahoo.com/blogs/patterson/18084/spam-turning-30-this-month-no-gifts-please/

IKEA create BRÜN, KAMERUN and KLEGGI kitchens

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Clever piece of viral marketing! IKEA create BRÜN, KAMERUN and KLEGGI kitchens inspired by the potential PMs – http://bit.ly/ce5BIu

Hotmail inbound email servers down.

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Since around 11:30am GMT this morning hotmail has not been accepting any inbound email for hotmail.com, .co.uk live or msn domains.

When an SMTP server trys to make a connection to any of hotmail MX servers the connection is either accepted and then closed immediately or outright rejected.

There is nothing on the hotmail/Microsoft postmaster site to acknowledge the problem at this stage however it has been reported on twitter that it may be down for as long as 8 hours which allegedly came from a Microsoft technical support representative.

Mail server administrators should monitor outbound queue sizes and take measures to protect their email infrastructure in the event that their queues become too large/full.

If you have any further information on the issue please leave a comment so that it can be shared with other readers.

Yahoo! confirm withdrawal from Goodmail Certified mail.

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Today Yahoo! confirmed that as of this month they no longer participate in Goodmail certified mail. It has not be confirmed as to why Yahoo! have withdrawn from the scheme but it is well known amongst the industry that Yahoo! have had continued infrastructure issues with their inbound mail and this may be related.

Its not all bad news for Goodmail customers however, last month we reported on a rumour that hotmail were due to start supporting the certified mail scheme. We still believe this is likely to happen.

Yahoo! today announced to the industry today that…

On March 24th, we will decommission the MX record for ‘gms.mail.yahoo.com’, the dedicated domain to which senders have been routing CertifiedEmail for Yahoo! Mail recipients. To ensure no disruption of email delivery to Yahoo!, we recommend clients consult with Goodmail and make any necessary changes to their email systems in advance of this date.

Email Manuals advise is that you should imediately stop sending goodmail certified messages to Yahoo! domains including rocketmail.com and ymail.com as you will not be receiving the benefits which come from doing so. Instead you should deliver mail, uncertified, to Yahoo!’s mainsteam MX records which are published in the normal manor.

PPC advertising, keyword "spam"

There are some keywords ESP’s shouldn’t do PPC advertising on.

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Businesses of all shapes and sizes spend a lot of time, money and effort building up a brand, a reputation and a view of how they want their customers and prospects to see them.

For ESP’s (email service providers) this will often involve building up a brand around their ability to target subscribers, send dynamic content, to deliver emails and that they have relationships with ISP’s who ultimately control what hits the inbox, what hits the spam folders and what doesn’t arrive at all.

Today then, when I was doing some googling for spam related key words whilst trying to get a view of what a lay-person perceives to be “spam” I found it very odd that one ESP actively does PPC (pay per click) advertising for the keyword “spam”.

PPC advertising, keyword "spam"

The ESP in question (shown above) tends to target the smaller businesses, perhaps the one-man-bands whose focus and expertise won’t be on the marketing but instead the operations side of the business being advertised. Therefore perhaps this advertising is well targeted to the potential customer e.g the lay-person of email.

That been said, I’m still not sure its a keyword I would choose to associate my business with if I were choosing the keywords for a PPC campaign.

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